Desk Reports: The Saudi Tourism Authority (STA) has launched its new global campaign, ‘Saudi, Welcome to Arabia’, a consumer-friendly brand that features CR7-famous footballer Cristiano Ronaldo, who is now an honorary resident of Saudi Arabia. The campaign, which will run in key markets including Europe, India and China, will highlight the long season of world-class sports, entertainment, film, fashion and cultural events that are set to kick off in Saudi Arabia, under the slogan ‘I Came for Football, I Stayed for More’. The video campaign features Ronaldo participating in various…
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